Average Sales Representative Salary in Colorado

Sales representatives sell goods and services to businesses, government agencies, and other organizations. They serve as the critical link between producers and buyers, identifying customer needs and demonstrating how their company's products or services fulfill those needs. Total compensation (base + commission) varies widely — the BLS median for wholesale and manufacturing sales representatives is $68,230 — but top performers in enterprise software, medical devices, and financial services commonly earn $150,000–$300,000+. Employment is projected to grow 4% through 2032, with strongest growth in technology, healthcare, and business services sectors.

In Colorado, sales representatives earn an average of $71,385 per year as of 2026, with salaries ranging from $45,383 for entry-level roles to $105,458 for the most experienced professionals — +8.8% above the national average. Pay is influenced most by industry and product type — enterprise software, medical devices, and financial services pay the highest total compensation, commission plan structure and ote (on-target earnings) vs. base ratio, and the specific metro area within Colorado.