Market Research Analyst Salary in Dallas, TX: $73,067 (2024)

The median market research analyst salary in Dallas, TX is $73,067 per year ($35.13/hour) as of 2026. This is based on official U.S. Bureau of Labor Statistics data. Salaries range from $47,848 for entry-level positions to $109,045 for experienced professionals in the top 10%.

Entry-level market research analysts in Dallas, TX typically start at around $47,848 per year ($23.00/hour), representing the 10th percentile. New graduates and those with less than 2 years of experience fall into this range. With experience and skill development, salaries can progress to the median of $73,067 within 3-5 years.

Market Research Analysts in Dallas, TX earn a median hourly wage of $35.13 per hour. Hourly rates range from $23.00/hour at entry-level (10th percentile) to $52.43/hour for top earners (90th percentile). Based on a standard 2,080-hour work year, this translates to annual salaries between $47,848 and $109,045.

The median market research analyst salary of $73,067 in Dallas, TX is slightly below the national median of $74,680 (2.2% lower). The cost of living is also 2% below average. This salary places you at the 50th percentile, meaning half of market research analysts in the area earn more and half earn less.

Market Research Analysts in Dallas, TX earn slightly below the national average. The local median salary of $73,067 is 2.2% lower than the national median of $74,680. The cost of living is also 2% below average. When adjusted for cost of living, the effective salary is approximately $74,406.

The top 10% of market research analysts in Dallas, TX earn $109,045 or more per year ($52.43/hour). These top earners typically have 10+ years of experience, advanced certifications, specialized expertise, or hold senior/management positions. The 75th percentile earns $86,707, which is a realistic goal for mid-career professionals.

Key skills that can boost market research analyst salary in Dallas, TX include: Strong communication and interpersonal abilities, Problem-solving and critical thinking, Technical proficiency relevant to the field, Attention to detail and organizational skills. Professionals with these skills often earn above the median of $73,067, potentially reaching the 75th percentile ($86,707) or higher. Years of relevant experience

Dallas, TX has a moderate job market for market research analysts, with approximately 571 professionals employed in the area. The median salary of $73,067 is slightly below the national average. The cost of living is also 2% below average. Job seekers should consider both salary and local industry demand when evaluating opportunities.

Compare your market research analyst salary to these Dallas, TX benchmarks: 10th percentile (entry-level): $47,848, 25th percentile: $60,998, 50th percentile (median): $73,067, 75th percentile: $86,707, 90th percentile (top earners): $109,045. If you earn more than $73,067, you're above average for the area.

Beyond the $73,067 median base salary, market research analysts in Dallas, TX typically receive comprehensive benefits including health insurance (medical, dental, vision), retirement plans (401k with employer matching), paid time off (15-25 days), and potentially bonuses or profit-sharing. Total compensation including benefits typically adds 25-40% to base salary value.

Experienced market research analysts with 5-10 years in Dallas, TX typically earn $86,707 (75th percentile) to $109,045 (90th percentile) per year. Senior professionals with 10+ years, certifications, or management roles can reach the top 10% at $109,045. Mid-career professionals (3-5 years) usually earn around the median of $73,067.

Market Research Analysts in Dallas, TX can see significant salary growth over their careers. Entry-level ($47,848) to median ($73,067) typically takes 3-5 years. Reaching the 90th percentile ($109,045) may take 10+ years and often requires specialized skills, certifications, or leadership experience. That's a potential growth of $61,197 over a career.