General Manager Salary in San Diego, CA: $111,466 (2024)

The median general manager salary in San Diego, CA is $111,466 per year ($53.59/hour) as of 2026. This is based on official U.S. Bureau of Labor Statistics data. Salaries range from $73,896 for entry-level positions to $167,506 for experienced professionals in the top 10%.

Entry-level general managers in San Diego, CA typically start at around $73,896 per year ($35.53/hour), representing the 10th percentile. New graduates and those with less than 2 years of experience fall into this range. With experience and skill development, salaries can progress to the median of $111,466 within 3-5 years.

General Managers in San Diego, CA earn a median hourly wage of $53.59 per hour. Hourly rates range from $35.53/hour at entry-level (10th percentile) to $80.53/hour for top earners (90th percentile). Based on a standard 2,080-hour work year, this translates to annual salaries between $73,896 and $167,506.

The median general manager salary of $111,466 in San Diego, CA is well above the national median of $101,280 (10.1% higher). However, the cost of living is 43% above the national average, which affects purchasing power. This salary places you at the 50th percentile, meaning half of general managers in the area earn more and half earn less.

General Managers in San Diego, CA earn well above the national average. The local median salary of $111,466 is 10.1% higher than the national median of $101,280. However, the cost of living is 43% above the national average, which affects purchasing power. When adjusted for cost of living, the effective salary is approximately $78,057.

The top 10% of general managers in San Diego, CA earn $167,506 or more per year ($80.53/hour). These top earners typically have 10+ years of experience, advanced certifications, specialized expertise, or hold senior/management positions. The 75th percentile earns $129,804, which is a realistic goal for mid-career professionals.

Key skills that can boost general manager salary in San Diego, CA include: Strong communication and interpersonal abilities, Problem-solving and critical thinking, Technical proficiency relevant to the field, Attention to detail and organizational skills. Professionals with these skills often earn above the median of $111,466, potentially reaching the 75th percentile ($129,804) or higher. Years of relevant experience

San Diego, CA has a healthy job market for general managers, with approximately 2,129 professionals employed in the area. The median salary of $111,466 is well above the national average. However, the cost of living is 43% above the national average, which affects purchasing power. Job seekers should consider both salary and local industry demand when evaluating opportunities.

Compare your general manager salary to these San Diego, CA benchmarks: 10th percentile (entry-level): $73,896, 25th percentile: $88,827, 50th percentile (median): $111,466, 75th percentile: $129,804, 90th percentile (top earners): $167,506. If you earn more than $111,466, you're above average for the area.

Beyond the $111,466 median base salary, general managers in San Diego, CA typically receive comprehensive benefits including health insurance (medical, dental, vision), retirement plans (401k with employer matching), paid time off (15-25 days), and potentially bonuses or profit-sharing. Total compensation including benefits typically adds 25-40% to base salary value.

Experienced general managers with 5-10 years in San Diego, CA typically earn $129,804 (75th percentile) to $167,506 (90th percentile) per year. Senior professionals with 10+ years, certifications, or management roles can reach the top 10% at $167,506. Mid-career professionals (3-5 years) usually earn around the median of $111,466.

General Managers in San Diego, CA can see significant salary growth over their careers. Entry-level ($73,896) to median ($111,466) typically takes 3-5 years. Reaching the 90th percentile ($167,506) may take 10+ years and often requires specialized skills, certifications, or leadership experience. That's a potential growth of $93,610 over a career.