Analysis6 min readJanuary 10, 2024

Where Your Salary Goes Furthest: Cost-of-Living Adjusted Pay by City

A $150,000 salary in San Francisco doesn't go as far as a $100,000 salary in Austin. Here's how to calculate your real purchasing power.

The $40,000 Illusion

Software Developer in San Francisco

$173,783

→ Purchasing power: $102,648

Software Developer in Austin

$133,604

→ Purchasing power: $121,458

Despite earning $40,000 less, the Austin developer has $18,810 more in real purchasing power.

Understanding Cost of Living

Cost of living measures how expensive it is to maintain a standard of living in a particular location. It factors in housing, groceries, transportation, healthcare, and other daily expenses.

The national average cost of living index is 100. A city with an index of 150 means things cost 50% more than average; an index of 90 means things cost 10% less.

To calculate your cost-adjusted salary: (Salary ÷ COL Index) × 100 = Adjusted Salary

Cost of Living Index by City

CityCOL IndexCategory$100K Becomes
San Francisco, CA169.3Very High$59,067
New York, NY160Very High$62,500
Boston, MA149High$67,114
Los Angeles, CA148.5High$67,340
Seattle, WA141.6High$70,621
Washington, DC144High$69,444
Denver, CO120Above Average$83,333
Austin, TX110Above Average$90,909
Chicago, IL107Average$93,458
Atlanta, GA103.1Average$96,993
Dallas, TX102Average$98,039
Phoenix, AZ100.8Average$99,206
Houston, TX96.5Below Average$103,627
Detroit, MI89.5Low$111,732

* "$100K Becomes" shows the equivalent purchasing power of a $100,000 salary in that city

What Drives Cost of Living

🏠

Housing (30-40%)

The biggest factor. A 1-bedroom in SF averages $3,500/month vs $1,500 in Austin. This single factor can swing COL by 50+ points.

🛒

Groceries (10-15%)

Food costs vary by 20-30% between expensive and affordable cities. Coastal cities tend to have higher grocery prices.

🚗

Transportation (15-20%)

Gas prices, car insurance, and public transit costs. Cities with good public transit can offset car ownership costs.

🏥

Healthcare (5-10%)

Medical costs vary significantly by region. States with more healthcare competition tend to have lower costs.

Best Value Cities for Workers

These cities offer strong job markets with reasonable living costs:

Austin, TX

No state income tax, booming tech scene, COL 10% above average

Denver, CO

Growing job market, outdoor lifestyle, COL 20% above average

Atlanta, GA

Major corporate hub, diverse economy, COL at national average

Dallas, TX

No state income tax, affordable housing, major employers

Chicago, IL

World-class city amenities at near-average cost of living

Making the Right Choice

Cost of living isn't everything. Consider these factors when comparing job offers across cities:

  • Career growth: Some cities offer better networking and advancement opportunities
  • State taxes: Texas, Florida, and Washington have no state income tax
  • Lifestyle: Climate, culture, and proximity to family matter
  • Remote work: If you can work remotely, you might get coastal salaries with Midwest COL
  • Long-term wealth: Lower COL cities make it easier to save and invest

Calculate Your Adjusted Salary

Use our salary comparison tool to see what you should earn in different cities based on your current compensation.

Compare Salaries Between Cities →

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